Shells for Civilians

During "Operation Rainbow" (one has to love the Israeli names for military offensives) in Rafah in May, the Israeli military used tanks and gunships to massacre unarmed civilians taking part in a demonstration against the ongoing invasion. The Israeli Defence Forces kills civilians on a practically daily basis, but the scale of the destruction in Rafah led to an immediate negative reaction in Europe. This was seen as a "severe blow to the army's public relations efforts aimed at emphasizing that IDF commanders were using painstaking caution to avoid civilian casualties".

Apart from more hasbara, "explanation", what could possibly be the solution to the problem that some people (whose passive support the Israeli occupation needs) get upset when live tank shells are fired at civilians? Yes, of course: equipping tanks with shells which are meant to be used against civilians.